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William Moseley
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Social Media: Changing the rules of business ethics

The web as we know it is neither a static nor stable medium. It is evolving. And as it evolves, so too do the moral opportunities and challenges. The first generation web, where to buy instagram followers the web of the dot com era or what is now called web 1.0, represented a major change in the technology of corporate communication but not in the underlying rules of the game. The most recent version of the web, however, represents the opposites. Web 2.0 (a term initially coined by Tim O'Reilly) is not a new technology but a change in the way existing technologies are used. And these new implementations, especially in the area of social media, present some unique challenges to business ethics.

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The Pros and Cons of Social Media Marketing for Business

In the last few years, Social Media has grown from being a mere digital channel for “socializing” with other media, into one of the most powerful digital marketing tools for brands and businesses. It has proven a very cost-effective way for promotion and advertising in a new, subtle and very personal way that businesses are doubling their Social Media Marketing budgets during the next five years. buy 100 real instagram followers Many businesses are jumping into the Social Media Marketing (SMM) bandwagon, many of which are not even properly planning or assessing the effectiveness and the impact of SMM for their companies and brands. In truth, there are two sides to the SMM coin. One promises profitable success, particularly if SMM is done properly and effectively. On the other side, SMM may prove detrimental to your brand, bringing in results that maybe opposite from what you expected.

Social Media Marketing is Low Cost

One of the main advantages of SMM over traditional media advertising and other digital marketing channels is the considerably lower cost that makes it very appealing for businesses. The most popular social media networks are practically free to join and all tools for interacting with other people are all available for free. is it safe to buy instagram followers However, to get more marketing mileage for your Social Media Marketing efforts, businesses are investing on a full SMM campaign strategy. These investments are ranging anywhere from $75-$200 hourly rates for SMM consulting to a $3000 to $20,000 a month full-press strategy that includes content generation, page/group setups, digital design, and SMM maintenance. The industry average for SMM is somewhere between $4,000 and $7,000 a month but this is still relatively a lot more cost effective than the 10.4% of revenues spent on marketing many companies spend on the average.